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Okay, you know how to create a video and where to host it. You鈥檙e ready to get started Romelu Lukaku Jersey UK , right? Maybe not. Before you dive in, you need to define your video goals and identify the best metrics for determining whether you鈥檝e accomplished those goals.


Before launching any marketing campaign, it鈥檚 important to determine your primary video goals. Your goal could be to increase brand awareness, engagement, or even conversions for a free trial! However Phil Jones Jersey UK , it鈥檚 crucial to pick out just one or two goals for each video. When you have more, your video will seem unfocused, which makes it difficult for viewers to determine what they should do next.


When thinking of your goals, be sure to keep your buyer persona and target audience in mind. How old are they? Where do they live? What are their interests? How do they typically consume media? What stage of the buyer鈥檚 journey are they in? All of these questions can help determine what type of video you should make and where you should post it. For example, if your target audience is not familiar with your company Paul Pogba Jersey UK , you probably want to make a video that focuses on brand awareness before producing an in-depth, product video. You鈥檒l also want to host your video on a site that already has a large reach like YouTube.


So let鈥檚 talk about metrics so you can better understand how you鈥檒l measure your success and set goals. When you post a video, it鈥檚 easy to get obsessed with one metric 鈥?view count. While view count can be an important metric, there are many others that may be more relevant to your campaign. Below are some popular metrics to take a closer look at:


鈥?View Count:
View count is, as you could probably figure out Nemanja Matic Jersey UK , the number of times your video has been viewed 鈥?also referred to as reach. This metric is great to track if your goal is to increase brand awareness and have your content seen by as many people as possible. However, it鈥檚 important to remember that every video hosting platform measures a view differently. For example, a view on YouTube is 30 seconds while a view on Facebook is only 3 seconds. Be sure to read the fine print before reporting on your video view count.
鈥?Play Rate:
Play rate is the percentage of people who played your video divided by the number of impressions it received. This metric helps determine how relevant or appealing your video is to your audience. If thousands of people see your video, but only a handful of people play it, it鈥檚 probably time to optimize your content.
鈥?Social Sharing and Comments:
If you鈥檙e on social media Matteo Darmian Jersey UK , you鈥檙e probably familiar with sharing and commenting. Social shares and comments are good indicators of how relevant your content is with your target audience. If a viewer watches your video and takes the time to share it with their network, you probably created a great piece of content. Social shares are also important because the more times your video is shared, the more it鈥檒l be viewed. If your goal is to reach to reach a lot of people, social shares is good metric to track.
鈥?Video Completions:
If you took the time to make a video, you probably want people to watch the whole thing. A video completion is the number of times a video is played in its entirety. This metric can be more reliable than view count when trying to determine your video鈥檚 success.
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Completion rate is the number of people who completed your video divided by the number of people who played it. Completion rate and other engagement metrics Marouane Fellaini Jersey UK , are a great way to gauge a viewer鈥檚 reaction to your video. Do you have a low completion rate? Are people all dropping off at a certain point? This might be a sign that your video content is not resonating with your target audience.
鈥?Click-Through Rate:
Click-through rate (CTR) is the number of times your CTA is clicked divided by the number of times it is viewed. CTR is a great indicator of how effective your video is at encouraging people to take your desired action. If your CTR is low,. Cheap Jerseys Wholesale Cheap NBA Jerseys Cheap Jerseys Online Cheap College Jerseys China Cheap New MLB Jerseys Cheap Cheap New NHL Jerseys Cheap New NFL Jerseys Wholesale Jerseys Wholesale Jerseys Wholesale Jerseys China