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I am looking to buy Tablet PC
Posted On : May-12-2011 | seen (322) times | Article Word Count : 502 |

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A coaching client that I have been working with lately illustrates an important point about Marketing. He happens to work for a mortgage company the lesson is about the Opportunity Cost of having a single source of sales leads. Let me tell you the story.

First Chicago Bulls Michael Jordan Jersey , before we get to that principle. It turns out that he works like crazy and so does everybody else in his office on a single marketing outreach program.

It is a list that they have bought from a list broker and then they have four people in the back who are doing telemarketing where they cold call mortgage holders to see if they want to refinance.

It turns out that they have to churns this list all day long to produce only a very few leads and the leads basically are very cold. His conversion rate on leads that come in from the telemarketers is one in a hundred. And remember, their conversion rate on their cold calls is probably another one or two or three in a hundred.

So they are sorting through a thousand leads for a single mortgage and it is basically making everybody just barely enough money to get by.

Here is the trap that they are caught in: Everybody churns this one system just to get by. They can't slow down even the littlest bit to do a little strategic planning - because they are all working as hard as they can just to keep their heads above water.

And that brings up the concept of Opportunity Cost. When you are doing an activity in your business Zach LaVine Bulls Jersey , and your time and energy are occupied, there are certain other things that you can't be doing.

What if the opportunity you are pursuing right now is not the best one? What if you simply changed your marketing tactics to produce higher quality leads and got three times as many sales without having to work as hard? Oh Michael Jordan Bulls Jersey , that is painful when you are working a system that is just b. Cheap Jerseys Cheap Jerseys eys.com/]Cheap Authentic College Jerseys Cheap College Basketball Jerseys Cheap Jerseys From China Cheap NHL Jerseys